How Companies Use RSS

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Really simple syndication was originally used by ordinary citizens wanting specific topics of news. Instead of a web user going out to each website and manually checking for new posts, an RSS acts like a news delivery system, bringing more convenience to readers in one place.  But as time passed, RSS has found itself usefulness in the workplace as well.

An RSS feed can essentially reduce the amount of email that needs to be sent. Instead a company can host, within an internal network, a company blog. On this blog certain topics such as company announcements can be posted and without having to send out hundreds of emails, employees can see an update in the company RSS feed. This increasing the efficiency of communication within the company. Each department can have their own RSS feed with information relevant to each one. For management, this would be a must have tool. They can delegate work and have supervisors update a particular project and the manager would see it updated on his or her feed. 

An RSS can also be used to increase customer satisfaction by delivering immediate up to date information. Maybe a company could roll out announcements on a much anticipated product. Or an RSS feed can be used to keep a customer up to date on a delivery order. Of course the RSS feed could also feed relevant company news articles to their loyal customer base. 

Here is a really good example a big company taking advantage of RSS:

https://www-356.ibm.com/partnerworld/wps/servlet/ContentHandler/isv_com_nws_rss_feeds_start

Here are a few of my source articles:

https://www.zdnet.com/article/rss-for-companies/
https://www.marketingsherpa.com/article/how-to/rss-101-useful-links

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